Originally published every Friday at www.click2view.asia

This week I have been reading all about trends; how and why brands should use or avoid them. Nostalgia, authenticity and social justice are, like, so hot right now but should they be used to sell burgers and soft drinks? See what you think below:

  • First up, after years of criticism for selling burgers with half-naked women and cheap innuendo (see: https://youtu.be/RRUZ3_1N8eM), Carl’s Jr. has decided to “reverse ferret” with this piece of content that manages to be both utterly contemporary and comfortingly nostalgic at the same time – but can it Make Carl’s Jr. Great Again? #MCJGA

If you’ve got any suggestions for what else I should have read this week let me know in the comments below.

Picture Credit: Sean P. Andersonhttps://flic.kr/p/Ac79Nv

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Written by Neal Moore

Co-Founder & Content Director at award-winning content agency Click2View. Filmmaker and blogger at Moore's Lore Media.

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