The Blog

Branded Content Review: Signia “Every Precious Moment”

16/11/2017 0 comments

Regular reviews of branded content to let you know if they’re worth watching. Signia Hearing | Enjoy Hearing Every Single Precious Moment…

Everything Is NOT Content

16/11/2017 0 comments

Every year, depending on what “year of” it is; mobile, social, data, whatever, some dolt exclaims that EVERYTHING is, in fact, mobile,…

Branded Content Review: Samsung Galaxy “Growing Up”

29/08/2017 0 comments

Regular reviews of branded content to let you know if they’re worth watching. Samsung Galaxy | Growing Up Published 05 Nov 2017…

Branded Content Review: Uber “Boxes”

26/08/2017 0 comments

Regular reviews of branded content to let you know if they’re worth watching. Uber – Boxes | Unlocking Singapore Published on 31…

READ MOORE WEEKLY: Crikey! Fake News Invades Advertising

25/04/2017 0 comments

Originally published every Friday at www.click2view.asia (except the Friday before last because…religion).  This week I am all about fake news (or am I?). It seems…

READ MOORE WEEKLY: Kendall Jenner Gets “Woke”

10/04/2017 0 comments

Originally published every Friday at www.click2view.asia.  This week I have been reading all about trends; how and why brands should use or avoid…

A Brand Speaks: What Marriott Wants From Content Creators

06/04/2016 0 comments

For 20 years Tony Chow made and distributed TV programmes and commercials so what is he doing running content marketing for Marriott…

How To Work With Brands

23/11/2015 0 comments

As I reported from the MDA’s Media Industry Conversation in Singapore recently, more and more filmmakers and other content creators are turning…

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