CLARIFYING CUSTOMS CLEARANCE WITH UPS

United Parcel Service, better known as UPS, is an American multinational shipping, receiving and supply chain management company founded in 1907. Originally known as the American Messenger Company specializing in telegraphs, UPS has grown to become a Fortune 500 company and one of the world's largest shipping couriers.

During the global coronavirus pandemic UPS turned its attention to helping small businesses get through it by getting online and expanding their businesses overseas via e-commerce. However, most small businesses are owner operated and do not have a dedicated logistics manager who understands all the complexities of customs compliance.

Our challenge was to make customs accessible to busy SME owners so they could focus less on shipping and more growing their businesses without worrying about customs delays, penalties and returns due to non-compliance. Here's how we did it...

CONCEPT

There's already plenty to read about customs on the Internet, but it's pretty dry and hard to find. We decided to use video as a more accessible and entertaining educational medium, inspired by the legendary 'UPS Whiteboard' videos of the early 2000s.

CONTENT

Looking up info on the internet can be anxiety inducing because you're never 100% sure that it's right, localised and up to date. We decided to put UPS's in-house experts on camera to both comfort the viewer and give them confidence that there was real expertise behind every answer.

DISTRIBUTION

Finally, we put the whole series up on YouTube with eye catching and explanatory thumbnails, and used the platform's functionality to chapterise every individual answer so you can jump straight to what you need to know. We also turned the top soundbites into YouTube shorts, and are using A.I. to translate the series into multiple languages.

Clarifying Customs Clearance series

Clarifying Customs Clearance Teaser: Everything You Need To Know About International Shipping!

00:38

Play Video

How To Ship Internationally - Clarifying Customs Clearance

15:49

Play Video

How To Avoid Common International Shipping Mistakes - Clarifying Customs Clearance

11:48

Play Video

TESTIMONIAL

"Over three years our work with Moore's Lore media has grown from a single project, revamping our new customer onboarding emails, to a strategic partnership in which they offer advice, ideas and execution of content across our entire SMB CRM programme for Asia. This has resulted in an almost universal increase in open rates and, in our most recent account based marketing campaign, tangible and impressive revenue lift too.

It's been very satisfying to see Neal's team grow over this period, which has enabled Moore's Lore Media to broaden its service offering to include advertising creative, social media content, video production, training and facilitation thereby ensuring they always remain relevant and have something new to bring to the table.

I would highly recommend Moore's Lore media to any organisation looking for a strategic content partner that can bring consultative thinking and creative execution together under one roof, and I look forward to continuing our fruitful collaboration."

Cheri Chow

APAC/AMEA Relationship Manager

UPS